The Power of Voicemails In Outbound Campaigns

Voicemails are often overlooked in outbound campaigns, but they can be a game-changer for automotive BDCs. Many businesses hesitate to have their agents leave voicemails, assuming they won’t make a difference. However, the data tells a different story. Implementing a strategic voicemail approach can improve customer engagement, increase callbacks, and drive more service appointments.

Why Do People Avoid Leaving Voicemails?

Leaving voicemails takes effort—it requires energy, a friendly tone, and a well-structured message. Many agents find it tedious or assume customers won’t listen. However, the reality is that modern smartphones allow customers to read transcriptions of voicemails, making them more effective than ever.

The Data Behind Voicemail Success

Eye-opening statistics that demonstrate the impact of voicemails:

• 26.7% of customers call back when a voicemail is left
• 40% of outbound campaign conversions come from customers who call back after receiving a voicemail
• A 64% increase in appointment scheduling occurs when a voicemail is left compared to calling without leaving a message

These numbers show that a simple voicemail can significantly influence customer behavior.

The Best Voicemail Strategy for Your BDC

If you’re running a four-attempt service retention campaign, try this strategy:

1. Leave a voicemail on the first and last attempt. This keeps your dealership top-of-mind without overwhelming the customer.
2. Vary your voicemail scripts. Keep messages fresh and engaging rather than robotic and repetitive.
3. Coach and train your agents. A well-delivered voicemail can make a difference. Ensure agents are leaving friendly, clear, and concise messages.

Monitor voicemail effectiveness. Track callbacks and appointment scheduling rates to refine your approach.

Voicemails: A Small Effort with Big Results

Many customers need service, but they may not need it at the exact moment you call. A well-timed voicemail acts as a gentle reminder and increases the chances of them reaching back out when they are ready. If you’re not leaving voicemails, you’re missing out on a 64% increase in scheduling appointments.

Encourage your team to embrace voicemails, train them to deliver compelling messages, and watch your conversion rates soar. As we say, “Don’t take for granted that people are thinking of you more than you think of them.” A friendly voicemail could be the nudge they need to take action.