Surviving and Driving The AI Search Revolution

In this episode of Volie Rally, Scott sits down with Dave Spannhake from Reunion Marketing to explore the shift from traditional SEO to Generative Engine Optimization (GEO). Dave breaks down how tools like ChatGPT, Gemini, and Perplexity are reshaping the way consumers decide where to buy cars, and what that means for dealerships moving forward.

They discuss the evolution of SEO, why GEO is the next frontier, how generative engines pull from reviews and reputation sites, and the growing importance of managing your online presence across multiple platforms. Dave also shares practical advice for dealers on working with agencies and making long-term GEO investments.

To learn more or connect with Dave, visit ReunionMarketing.com or reach out directly via LinkedIn.