Getting Started In Centralizing Your BDC – Tully Williams

Tully Williams, Parts & Service Director at The Niello Company, shares how centralizing service operations transformed their 10 luxury dealerships. Initially hesitant about a BDC, Niello tested the concept at its busiest store. Before Volie, the team managed calls using spreadsheets—a manual system that couldn’t keep up with growing demand, leading to missed calls and lost opportunities. Volie’s automation, texting, and email tools have streamlined operations, earning full trust from service managers. Tully’s only regret? Not starting sooner. His advice: hire strong leadership, reward performance, and maximize technology.