Compared to many other industries around the globe, the automotive industry has been slow to make the switch to automation. However, many dealerships are seeing the benefits of it now and slowly starting to make the shift. If you are wondering how automation for car dealerships can benefit your business, read on to find out more.
Are your employees dealing with more work than they can manage? Are they rushing to make it out of the office on time every day? If you do not have to budget or headcount to hire more employees, automation can help your team make the most of their workday without compromising on the customer experience. In the long run, it will also prove to be more efficient.
When mundane and repetitive tasks are automated, this allows your team to focus on tasks that have to be completed in person. Some examples of tasks you can automate include sending appointment reminders and follow-up messages.
If there’s one thing that has remained constant throughout the world of customer service, it’s that customers expect a timely response. One of the biggest benefits of automating your processes is that you can communicate with a few customers at the same time.
For example, if a customer has a generic question to ask, such as the dealership’s opening hours, they can quickly be directed to the FAQ section of your website. Other customers can be replied to with a message template, with only the most urgent and complex requests being redirected to a human sales rep.
Another benefit of automation is that it allows you to use your opening hours wisely by fitting in appointments and minimizing cancellations. Messages can be automatically sent when appointments are rescheduled or missed, allowing employees to take action timely. This can mean opening up a canceled slot to a pending customer, ensuring that every hour of your opening times is accounted for.
Besides improving the customer experience; automation also comes with benefits for the productivity and internal processes of your dealership. For one thing, it holds both managers and employees accountable, as you can see all correspondences and follow-up efforts in one convenient dashboard.
You will also be able to keep track of how each member of your sales team is performing, when your employees should be sent for ongoing training, and more. The overall effect is a better-managed and more cohesive team.
To get started on automotive data management; you will need to make use of a reliable BDC platform. Ideally, this platform should also be able to take care of smart campaign management and BDC process and workflow operations in one, eliminating the need to engage multiple vendors. Making use of the three proprietary tools on Volie, you will soon find that productivity and profitability start to go up in your dealership.
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