Whether you have been in the automotive industry for a year or ten, you may be looking for ways to increase your auto dealership profitability. You may have tried some methods before, which may or may not have worked.
In this article, we share with you some best practices to implement that can improve your auto dealership profitability.
Once a customer has committed to buying a car, you can take the next step and book them in for a service appointment around the time when it’s due. Then, a week or two before the scheduled appointment, send them a reminder via call, SMS, or email.
When your customer comes in for the service appointment, remember to book in the next one as well! This saves them the hassle of having to call up to schedule an appointment, making them more likely to return to your dealership for the convenience.
Chances are, your customers may have more than one car in the family, especially if they have adult children or teenagers living with them. There’s no better way of increasing your profitability than to get your client’s entire family to schedule their servicing with you.
Buying a vehicle is an investment, and your customers may need some time to think about it. At this point, they may even be comparing prices between a few different places. To keep your dealership forefront in these customers’ minds and remind them what it is that drew them to a specific vehicle, remember to leave flyers and brochures in strategic locations around your premises. You will be surprised at the effect on profitability these silent salespeople can bring about.
How long has it been since you last checked the stock photos on your website, and how do they fare next to those of your competitors? Are your photos looking a little dull or tired? Do you need some help making them look more professional? If you have identified that this is one area your dealership needs to improve on, you can kill two birds with one stone by adding some special promotions on your website while editing these photos.
Nobody wants to buy a car with mud all over it, no matter how good the price or condition. Make sure there’s an employee in charge of keeping model cars clean and tidy at all times, especially before a customer comes for a viewing.
Besides the best practices mentioned above, another way you can increase the profitability of your auto dealership is to engage the right BDC platform. From smart campaign management to automotive data management, Volie can handle it all so you can spend your time on what matters most: engaging with your customers. Our platform can also improve your BDC process and workflow operations — schedule a demo with us now to get started!
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