Volie Rally

In this episode of Volie Rally, Scott sits down with Dave Spannhake from Reunion Marketing to explore the shift from traditional SEO to Generative Engine Optimization (GEO). Dave breaks down how tools like ChatGPT, Gemini, and Perplexity are reshaping the way consumers decide where to buy cars, and what that means for dealerships moving forward.

They discuss the evolution of SEO, why GEO is the next frontier, how generative engines pull from reviews and reputation sites, and the growing importance of managing your online presence across multiple platforms. Dave also shares practical advice for dealers on working with agencies and making long-term GEO investments.

To learn more or connect with Dave, visit ReunionMarketing.com
or reach out directly via LinkedIn.

Three years after their last conversation, Jake Davis sits down with Rebekah Johnson, Founder of Numeracle, to tackle one of the biggest issues facing dealerships today: Spam call labeling. Dealers are investing time, money, and effort into customer outreach, only to have their legitimate calls flagged as spam.

In this episode, Rebekah breaks down how we got here, why carriers’ algorithms get it wrong, and the misconceptions around “quick fixes” like number swapping or free registry sites. Most importantly, she explains how Volie and Numeracle partner through Dealer Identity to protect dealers’ phone numbers, monitor for issues, and restore trust in their calls.

In this episode of Volie Rally, Scott Davis speaks with James Klaus, founder and president of Loon Advertising, about how dealerships can strategically leverage streaming TV to drive sales, service, and brand awareness. James shares best practices for building campaigns around specific business objectives, the importance of using first-party data for precise targeting, and how to evaluate providers for transparency and direct inventory access. The discussion also covers common mistakes that lead to wasted spend, the role of proper metrics and attribution, and what a comprehensive onboarding process should look like. Whether you’re new to streaming TV advertising or looking to refine your current approach, this conversation offers actionable insights to help you maximize return on investment.

In this episode of Volie Rally, Jake Davis sits down with Hannah Herd, BDC Manager at The Tony Group in Hawaii, to talk about how Pulse by Volie has changed the way her team approaches call quality assurance. Before Pulse, reviewing calls could take up to 30 minutes each, making it hard to coach in real time or address guest concerns quickly. Now, with instant transcriptions, sentiment filters, and flagged calls, Hannah can identify issues faster, provide targeted coaching, and recover guest relationships almost immediately. She explains how these tools have improved first-call resolution, strengthened collaboration across departments, and built a more confident, proactive team. From catching a recall misunderstanding before it cost a customer to creating more effective training sessions, Hannah’s story is a clear example of how Pulse delivers measurable results and elevates the customer experience.

In this Volie Rally, compliance attorney, Josh Stevens, breaks down the legal challenges of using AI for outbound communications, especially voice calls. He explains that while inbound AI is generally safe, outbound AI voice calls are heavily regulated under the TCPA and often require prior express written consent, specific disclosures, and interactive opt-out mechanisms. State-level laws add further complexity, making the use of AI voices in marketing campaigns largely impractical for most dealers. The conversation also touches on SMS rules, which are slightly more flexible but still require consent and DNC list management. With consumer sentiment and regulations tightening, this discussion offers essential insights for anyone considering AI in their outbound strategy.

In this episode of Volie Rally, Savanna Murphy- Service BDC Manager at Perrin Automotive joins us to share her transformative journey through Volie’s Manager Certification Course. Building on insights from creator Katie Miller in the previous episode, Savanna discusses how the program reshaped her coaching methods, improved her leadership confidence, and boosted key metrics like her capture rate from 10–20% to 25–30%. She highlights the power of culture, DISC assessments, peer collaboration, and weekly one-on-ones in creating a high-performing, open team environment. Whether you’re new to management or a seasoned leader, this episode reveals practical takeaways that can elevate your team’s performance and morale.

In this Volie Rally, Katie Miller from CS joins Summer to discuss the evolution and success of Volie’s Manager Certification Course. The 12-week course—designed to equip BDC managers with actionable leadership strategies, KPI knowledge, and practical tools—blends structured Zoom sessions, team collaboration, and self-paced assignments. Central to the program is the DISC assessment, which helps managers understand their communication and leadership styles, enhancing team engagement and operational effectiveness.

In this Volie Rally episode, Jake introduces Justin Davis, the youngest member of the Davis family to join Volie. Justin shares his journey from high school intern to junior developer, currently working full-time over the summer before starting college. He discusses his contributions to the Volie app, including modernizing pages and building features in the Communication Center like the customer opt-in/out table. Justin also reflects on the mentorship from his brother Sam and teammates like Antoine, Amanda, and Nick, as well as the strong, supportive culture at Volie. Tune in to hear how real-world experience at Volie is helping shape Justin’s personal and professional growth.

In this Volie Rally episode, Summer hosts a conversation with Kelly Bedrossian, freelance Brand Designer and Creative Consultant, about the “Three C’s” of brand integrity: Clarity, Consistency, and Creativity. Kelly explains that clarity helps create an emotional connection by defining what a brand is and isn’t. Volie excels in this with a strong, mission-driven identity. Consistency ensures that every brand touchpoint feels familiar and trustworthy, requiring ongoing training and internal brand “gatekeepers.” Creativity, often overlooked, drives innovation and keeps the brand relevant; Kelly encourages scheduling time for creative thinking across all departments. The episode wraps with practical tips and emphasizes that balancing all three C’s is key to sustaining and evolving a strong brand.

Kim Grubb is back and breaks down the six essential elements that set their Business Development Center apart, delivering an elite experience for fixed operations customers. From an upbeat, sing-song greeting to banning the word “okay,” using power phrases, and consistently personalizing conversations with customer names, Kim emphasizes the importance of tone, gratitude, and communication accuracy. The conversation highlights how a polished start shapes the entire service experience, ending with genuine appreciation and confirmed details. If you want your BDC to stand out, this process is a blueprint for impactful customer calls.