For years, a business development center (BDC) has been essential to the operations of an auto dealership. It sets the first impression for your customers about your business and directs how your day-to-day operational processes are managed. As the automotive industry’s needs evolve, you may wonder how to maximize your auto dealership BDC. Read on for some top tips in this article.
One big thing in the automotive market now is finding the best pre-owned acquisition opportunities. As an increasing number of buyers are looking to purchase pre-owned vehicles, and you continue to search for these vehicles to fill up your used inventory, you will need to be connected to the right sellers. This can be challenging as these customers are often not in the market, yet the demand for their vehicles remains high.
One way to maximize your auto dealership BDC is by using it to inform your acquisition strategy. This can be achieved through engaging prospects before they have reached the stage of returning to the market.
How do you know which customers to reach out to before they have returned to the market? Your best bet will be to analyze data from your dealership’s sales platform, CRM, and all other systems you use. This can be achieved through automotive data management on a BDC platform.
Informing your strategy based on this data will ensure that the customers you reach out to are nearing the stage of returning to the market and, therefore, most likely to trade in their vehicle shortly. Examples include customers whose warranties or lease mileages are up and those whose vehicles have been declined for repairs.
Effective communication is vital to the success of an auto dealership. To achieve this, incorporate client communication in your corporate training programs. Additionally, you should adapt day-to-day operations to allow BDC agents to communicate in customers’ preferred method. It is an excellent idea to prioritize internal communication to ensure the BDC can effectively communicate with the sales team, senior management, and other key stakeholders. This improves your auto dealership’s reputation, builds customer loyalty, and increases sales.
When you are looking for an auto dealership BDC platform that can help you with BDC process and workflow operations, smart campaign management, and more, you have come to the right place at Volie. Our platform can provide you with three tools to ensure that your dealership is profitable: a campaign manager, a data manager, and a communication manager. Schedule a demo with us today to get started!
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