BDC Strategy & Process

BDC pay plans exist to drive the right behavior. Tie pay plans to quality, effectiveness, efficiency, and attendance, and you reward agents for outcomes directly influenced by their actions. Agents will be motivated to do their jobs better, and you’re ROI will climb.

With careful attention to hiring, compensation, and onboarding, you can cultivate a great BDC team to supercharge business development. Focus on a supportive environment, competitive compensation, and practical tools to help agents be more productive and effective, for a well-oiled and profitable BDC.

You walk through your BDC and things are humming. There’s activity at every desk and every agent seems to be engaged. You’re pleased. Then you return to your office and realize you have no way to measure what your BDC […]

Old habits die hard in the auto industry. Yet, the pandemic has revealed that change born of necessity can be a blessing in disguise. Dealers who formerly did not embrace digital retailing tools, for example, accelerated adoption last year, and […]

Drivers are holding onto older cars. The average age of vehicles on the road today is a geriatric 12 years, according to Car and Driver Magazine. The pandemic, the resulting economic uncertainty, and manufacturer shut-downs that made new vehicles scare […]

Marketing and lead-generating activities take tons of time and money. Unless you automate them. Marketing automation can increase sales by as much as 33 percent, according to an article in the Harvard Business Review. Chalk those results up to the […]

Implementing a BDC at your dealership is a proven way to maintain control of leads and processes. However, too many BDC’s underperform or even break-down completely due to a fatal mistake: a poor BDC manager. Poor managerial skills lead to […]

Phone and email are the titans of customer communications and most likely form the backbone of your business development. But they shouldn’t be the only way you communicate with customers. Relying on only one or two traditional forms of communication […]

Are you running an internal BDC at your dealership without the tools necessary to measure if it’s profitable? Do you know how many calls agents are making per day, who they are contacting, if they are connecting, and what campaigns […]